Driving growth through positioning, content and a dollop of storytelling
Brilliant brand strategies for scaling startups and ambitious businesses.
Organisations we've worked with
Our Services
Working with businesses in need of content for growth across...
Arts & Culture | EdTech | Arts Tech Startups | B2B SaaS | Professional Services | Food, Wine and Hospitality | Charities and Non-profits | Sustainability
Thought Leadership
Insightful writing that positions your mission at the forefront. Often ghostwriting for founders across LinkedIn. Also long-form blogs, articles and newsletters.
Brand Strategy
Defining what sets you apart from the rest. Audience research and competitor analysis. Positioning, messaging, and setting your unique brand narrative.
A regular drumbeat of communications and marketing across email, web and social, including Facebook, Instagram and TikTok. Messaging and Content Planner. Editorial projects and campaigns.
Content Strategy and Copywriting
Finding what sets you apart
Most new businesses are at capacity. Founders are time-poor. The hustle is on. Many have not begun to formulate an in-depth brand or content strategy.
Others are more established, but their content is stale, sporadic or simply not landing.
We exist to close that gap. We can help you shape your brand, finalise your market positioning and find the words - the messaging - for how to best connect with your customers.
And then comes the content. We write, create and film content with care and journalistic flair, unearthing compelling stories at the heart of your business that will strike a chord and drive growth.
A word after a word after a word is power
Margaret Atwood
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Why we do what we do
Because nothing is more engaging than telling the stories that exist at the heart of your business. We showcase your genuine passion that speaks to your customers.
When you know your business inside out, it is really tough to take a step back and look at what you do with fresh eyes. Through the eyes of your customers.
We unlock the "why" that sits at the heart of what you do and join it up with what your customers really need.
Adding nuance and depth
Pause before posting online for your business.
Ask yourself if you are overlooking the very things that will land with new customers and create that "ah ha" moment.
It's hard to do when you are so close to your work.
But it all comes down to... is what you're about to post for you? Or for them?
It's been brilliant having Folio House helping us. The articles and socials are an amazing addition, and the overall support been game-changing.
Muriel Morgan Walckiers, Mahaba Café
★★★★★
About
Based at the London Somerset House coworking community, Folio House was created by Holly Bassett, a senior marketer with over 15 years' experience in Communications. Holly has worked across a diverse range of sectors and is now passionate about helping unearth the unique stories and offerings that lie within every organisation to drive growth.
Accolades:
Member of the Arts Marketing Association
Copywriting qualification with the College of Media and Publishing
Marketing funnels 10x funnels course with Copyhackers
Keyword Research with Semrush
Modern Languages - BA (Hons) Spanish and French 2:1 - Cardiff University
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Contact
Folio House is a trading name of Bee Content.
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+447784030299
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